Advertising Disclosures: Clear and Conspicuous or Understood and Used?
نویسندگان
چکیده
منابع مشابه
Advertising Disclosures: Clear and Conspicuous or Understood and Used?
Although the frequency of disclosure usage has increased in recent years, adherence to individual disclosure regulations, such as those mandated under the “clear and conspicuous” standard guidelines, has declined or remained unchanged in the context of television advertising. Investigation of the cause of declining or static adherence levels would be useful to regulators and industry profession...
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ژورنال
عنوان ژورنال: Journal of Public Policy & Marketing
سال: 2004
ISSN: 0743-9156,1547-7207
DOI: 10.1509/jppm.23.2.183.51405